✦ CASE STUDY
Vertex
A high-converting product site that drove $2M+ in pipeline within 90 days of launch.
The Challenge
Layer had a great B2B product but an outdated website that looked like it was built in 2019. Their conversion rate was stuck at 0.8%, demo requests were flat, and their bounce rate was over 70%.
They needed a complete redesign — not just pretty, but engineered to convert. Messaging, layout, performance, and SEO all had to work together.
Our Solution
We rebuilt Vertex from scratch with conversion as the north star:
- Performance-first architecture — sub-1s load times, 98 Lighthouse score
- Strategic information architecture designed to guide visitors toward the demo CTA
- Interactive product demos embedded directly in the page (no video, real interactions)
- Case study section with measurable outcomes — social proof where it matters most
Tech Stack
Next.js
Framer Motion
Three.js
Sanity CMS
Vercel
Google Analytics 4
The Results
3.5%Conversion rate (was 0.8%)
$2M+Pipeline in 90 days
98Lighthouse score
55%Bounce rate reduction
What the client said
Our old site felt like a brochure. Vertex feels like our best salesperson — working 24/7. Demo requests tripled in the first month.
— David Kim, CEO, Layer SaaS